The developers have rolled out the update today and traditionally have written the message to New World community:
It’s been an incredible week of growth for the New World community. The demand we’ve seen has been staggering and we continue to be humbled by the number of players that want to explore Aeternum together. While it was certainly our aspiration to welcome massive numbers of players into the game during launch week, we were frankly surprised by just how many adventurers washed up on Aeternum’s shores. Over a million players entered New World on launch day. Each day after launch that number has increased, translating into long queue times for some of our more popular worlds.
Since our launch on Tuesday, we have more than doubled the number of servers and we are working to increase the capacity of all available servers to support a higher population cap. Our team has been working around the clock to add as many servers as we can and will continue to do so until we stabilize wait times.
While we do that work, there are options to get into the game quickly. If you are a player logging in for the first time, forty percent of our live servers have low or no wait times. We encourage you to seek those servers out and get playing. We are also working hard on a feature that will allow you to transfer your characters to a different server, so if you choose one now just to get up and play, you can make a different choice later to play on a server with your friends. Our goal is to release this feature next week, once we’ve thoroughly tested it and are sure it’s ready. Prior to its release, we will provide detailed information on how the transfer process works. We know how important it is to be able to play with friends, so we’re putting this feature at the top of our priority list.Source: www.newworld.com/en-us/news/